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Kraft Foods Dumps The Dye!

    Kraft Foods announced that starting in 2016, their Original Kraft Macaroni & Cheese sold in the U.S. will no longer be made with artificial preservatives or synthetic colors.

    Kraft says they will replace synthetic colors, including Yellow 5 and Yellow 6. They are now going to use colors made with paprika, annatto and turmeric.Kraft-mac-n-cheese

    The controversy over the safety of using artificial food colors has been going on for years. The subject really got attention after the University of Southampton, in the U.K., published a study in 2007 suggesting there was a link between six food dyes and hyperactivity in children. The study claims that changes in behavior can be detected in three-year-old and eight-year-old children who consume tartrazine (Yellow 5), sunset yellow (Yellow 6), quinoline yellow, carmoisine, allura red, and ponceau 4R.

    Consumers have been pressuring companies to simplify ingredients on food labels and on menus. Companies, such as Nestle, Hershey and Frito-Lay have all announced they are taking steps to remove artificial dyes from their products.

    Officials at Kraft said the move was not related to pressure from activists and claimed they have been working on the changes for more than three years.

    Lynne Galia, a spokeswoman for Kraft Foods said, “Our loyal fans told us they don’t want their Kraft Mac & Cheese to look or taste different. We’ve worked hard so the new recipe will have the same look and taste that people know and love from the iconic box.”

    Well, this looks like good news for consumers. No one knows for sure if getting rid of these artificial colors will have an impact on public health. But, if there are natural color alternatives available, why not go with a safe bet instead of taking a chance?